Michelle and Roger Coles took a small business to the business it is now; currently employing 5 part time staff, opening five days per week, every public holiday, and every day during the school holidays.

They purchased Cinema Augusta over 15 years ago and began to revolutionise the business, beginning with reeducating the community about opening times, improving the cinema experience, and to bringing more current release movies to Port Augusta. This was the pioneer of new release movies ever being shown north of Gawler.

Cinema Augusta has become an integral part of the community. Michelle and Roger work hard to ensure that their content is just as timely as any metropolitan cinema, and are one of the only 3D cinemas north of Adelaide

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